Winning New Business
Winning New Business by Richard Denny is the book for everyone who needs to know the skills of successful selling but lacks the training – or the courage – to sell effectively.
Winning New Business is the book for everyone who needs to know the skills of successful selling but lacks the training – or the courage – to sell effectively.
Make no mistake, these days everyone in business is expected to be a sales person, whether they work in the sales team or not. With the growth in concepts like “total marketing”, “living the brand”, and “customer relationship management”, the need for everyone in business to maximise sales and profitability is paramount.
Written by Richard Denny – one of the world’s most renowned sales gurus – Winning New Business takes the fear out of selling, showing you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page till the last, giving you the ability and the confidence to succeed.
Bursting with industry insight and drawing on examples from TV’s Top Gear to Muhammed Ali, Denny gives you the techniques and tactics you need to help you maximise your sales performance, whatever your role in the company.
REVIEWS :“The master of professional salesmanship.”
The Times
“The UK’s guru of motivation.”
The Daily Mail
“The millionaire maker.”
Birmingham Post and Mail
“The excellent practical tips in this book will assist and
motivate even the most reluctant.”
Mike Crawford, General Manager Service, ABB Limited
“Richard’s plain speaking style brings basic and important
concepts to life. If you want to be a winner in business and life, then
this is an excellent investment of capital and time. Enjoy the journey.”
Martin Allison, Head of International Banking Services, Royal Bank of
Scotland plc
Hardback, 160 Pages, Dimensions 216 x 138 MM Language English.
1. What’s at Stake?;
2. The Quick Wins;
3. Walk a Mile in My Shoes;
4. Seize the Day;
5. The King’s New Clothes;
6. Hook Your Fish;
7. The First Meeting;
8. Go for a ‘No’;
9. Present to Win;
10. Priceitis is for Nerds;
11. The Big Opportunity;
12. The Right Balance;
13. How to Fail Fast.
Richard Denny is one of the UK's foremost authorities on sales, management training and personal development. Chairman of the Richard Denny Group, he is highly sought after as a motivational speaker at company conventions and conferences throughout the world. He is also the author of Selling to Win, Communicate to Win, Motivate to Win and Succeed for Yourself, all published by Kogan Page.
Further information on Richard Denny can be found on The Richard Denny Organisation's website at www.denny.co.uk