Adland
Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in the 19th century and moving forward to explore the evolution of the current advertising landscape.
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns.
Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
REVIEWS :“A great story - full of character, fun and life.”
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
“The story of the best advertising told with the accuracy of the
best journalism and with the style of the best literature.”
Washington Olivetto, President, W/Brasil
“A terrific book: intelligently written and thoroughly researched.
A must for anyone interested in the history of advertising.”
Sir Alan Parker
"Immensely readable."
Sir Martin Sorrell, CEO, WPP
"Tungate argues effectively that the prevalence and effectiveness
of a given country’s advertising is commensurate with that country’s
entire economy; media enthusiasts and professionals will find this a
handy, entertaining and insightful guide to the past and future of the
ad world.”
Publishers Weekly
Hardback, 288 Pages, Dimensions 234 x 156 MM Language English.
1 Pioneers of persuasion
2 From propaganda to soap
3 Madison Avenue aristocracy
4 Creative revolutionaries
5 The Chicago way
6 The Brit pack
7 Eighties extravagance
8 The French connection
9 European icons
10 Media spins off
11 Consolidation incorporated
12 Japanese giants
13 The alternatives
14 Dotcom boom and bust
15 Latin spirit
16 International outposts
17 Shooting stars
18 Controversy in Cannes
The man behind Cannes
19 New frontiers
20 The agency of the future
Mark Tungate is the author of the bestselling Fashion Brands, as well as Adland – A Global History of Advertising, Branded Male, and Media Monoliths. His latest book is Luxury World – The Past, Present and Future of Luxury Brands.
Tungate is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Stratégies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising.
In addition, Mark teaches courses about branding and advertising at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions.