Amaze Your Customers!
Daniel Zanetti shows how sellers and marketers can win over and astonish customers with integrity, consistency and friendliness.
Competition between businesses is fierce, be they multi-national corporations or rival corner shops. Every company needs custom and must hang onto it to survive. In this fascinating title Daniel Zanetti explores the ways in which sellers and service providers can reach and win over new customers.
Packed with real-life stories of good and bad customer experiences, this book illustrates how incredibly important customer satisfaction is not only for attracting new customers but also for building lasting customer relationships which will ultimately shape the reputation of the company. Advice is also given on how to differentiate a business from its competitors, so enabling managers to be clear about the businesses unique selling proposition (USP). Zanetti also asks readers important questions that will help business people formulate a 'Customer Amazement Strategy'.
Everyone involved in selling and providing a service will benefit from reading this book. It covers a range of industries including: hotels; salons; garages; supermarkets; health and leisure centres; insurance companies; fashion retailers; airlines; call centres and many more.
REVIEWS :“Illustrates just how far many firms still have to go in providing
folk with an enjoyable customer experience.”
The Weekly News
“Explores the ways in which you can reach and win over new
customers. Packed with real-life stories of customer experiences, it
illustrates how incredibly important customer satisfaction is, not only
for attracting new business, but for building lasting relationships.”
Call Centre Focus Magazine
“Emphasizes how important customer satisfaction is, not only for
attracting new customers but also for building a lasting relationship
which will ultimately shape the reputation of the company.”
Carmarthenshire Business
Paperback, 160 Pages, Dimensions 216 x 135 MM Language English.
Introduction
1 Amaze your customers!
2 Joe Friedmann’s amazing experiences as a customer
3 You need cheese to catch a mouse
4 And the winner is …
Daniel Zanetti is an acknowledged expert on the subject of winning and retaining customers. He is an established author and a co-owner of the training company NeumannZanetti & Partner which advises and coaches companies on customer-orientation.