Karen Adams
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Plannning & Using Research Tools & Techniqes
A well structured book that provides advice on managing and running
market research projects. The core text for the Market Research Society
Level 2 Certificate in Market & Social Research.
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Published September 2006, Paperback,
ISBN: 9780749443771
ISBN: 9780749443771
Karen Adams
Karen Adams was Head of Professional Development for the Market Research Society, the professional body for individuals involved or interested in market, social and opinion research. She was responsible for the development of the MRS’s suite of professional qualifications for researchers, and for establishing the MRS/City & Guilds Certificate in Market & Social Research in partnership with City & Guilds.