Vincent BASTIEN

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The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent BASTIEN
Break the Rules of Marketing to Build Luxury Brands
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The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management »
Published December 2008, Paperback,
ISBN: 9780749454777
Categories : Marketing & Sales