Alison Baverstock
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The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
This international edition of How to Market Books covers every
topic including, online marketing, direct mail, copy writing, viral
marketing, and different sectors such as children's book and
professional publishing.
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Published January 2008, Paperback,
ISBN: 9780749450205
ISBN: 9780749450205
Are Books Different explores the arguments for and against the
retail price maintenance of books in the UK, outlining the meaning of
marketing in the book trade and external attitudes.
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Published October 1993, Paperback,
ISBN: 9780749409005
ISBN: 9780749409005
Alison Baverstock
Alison Baverstock began her career in publishing and now runs a marketing consultancy. She is also a Senior Lecturer within the Business School of Kingston University, where she helped set up the MA in Publishing Studies.
The author of 15 books, she regularly gives seminars at universities teaching Publishing Studies and teaches a module on marketing for writers as part of Kingston’s MA in Creative Writing. She has given guest lectures on marketing in publishing all over the world. Find out more at www.alisonbaverstock.com