Jonathan Groucutt

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Marketing
Marketing
Jonathan Groucutt, Peter Leadley, Patrick Forsyth
Essential Principles, New Realities
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Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people. »
Published January 2004, Paperback,
ISBN: 9780749441142
Categories : Marketing & Sales
About Author
Jonathan Groucutt

Jonathan Groucutt is a Senior Lecturer at the Business School, Oxford Brookes University, England. His personal research areas include complexity theory and its relationship to marketing, the history of marketing thought, and the strategic development of the global cruise-line industry. The co-author of several books, he has also written over 40 business articles.

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