Paul N Hague
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A Guide to the Basics
This practical guide to the basics of market research takes a clear,
concise step-by-step approach. It describes and explains the various
tools and techniques available to market researchers.
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Published March 2004, Paperback,
ISBN: 9780749441807
ISBN: 9780749441807
Paul N Hague
Paul is the Managing Director of B2B International Ltd, based in Bramahll, Stockport, Cheshire. His books share 30 years of practical experience in running a market research agency. Paul is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.