Alden M Hayashi

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The 5 Paths to Persuasion
The 5 Paths to Persuasion
Robert B Miller, Gary A Williams, Alden M Hayashi
The Art of Selling Your Message
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In a two-year survey, customer research experts Miller and Williams studied 1,700 executives, discovered that good ideas are not enough; to make any sort of impact they must be delivered »
Published May 2007, Paperback,
ISBN: 9780749449940
Categories : Business & Management
About Author
Alden M Hayashi

Alden M Hayashi is a senior editor at MIT Sloan Management Review and a former editor with Harvard Business Review.

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