Ian Brace

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An Introduction to Market and Social Research
An Introduction to Market and Social Research
Karen Adams, Ian Brace
Plannning & Using Research Tools & Techniqes
£14.99 £13.49 Special Offer-Save 10%
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A well structured book that provides advice on managing and running market research projects. The core text for the Market Research Society Level 2 Certificate in Market & Social Research. »
Published September 2006, Paperback,
ISBN: 9780749443771
Categories : Marketing & Sales
Questionnaire Design
Questionnaire Design
Ian Brace
How to Plan, Structure and Write Survey Material for Effective Market Research
£25.00 £22.50 Special Offer-Save 10%
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Questionnaire Design covers everything you need to know about constructing the perfect questionnaire for your business. »
Published August 2008, Paperback,
ISBN: 9780749450281
Categories : Marketing & Sales
About Author
Ian Brace

Ian Brace is Director of Research Methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup.

Ian is a Visiting Fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.

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