Jean-Noel Kapferer
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Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management
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Published December 2008, Paperback,
ISBN: 9780749454777
ISBN: 9780749454777
Creating and Sustaining Brand Equity Long Term
The New Strategic Brand Management will provide all marketing and
brand managers with a thorough understanding of the new rules of brand
management and how to put them into practice.
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Published January 2008, Paperback,
ISBN: 9780749450854
ISBN: 9780749450854
A discussion of the practical realities of brand management.
Reinventing the Brand covers the major issues and influences that are affecting the future of brand marketing. These include: globalization;
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Published July 2001, Paperback,
ISBN: 9780749435936
ISBN: 9780749435936
Jean-Noël Kapferer
Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. A professor at HEC Paris , he holds a PhD from Northwestern University (USA) and is an active consultant to many european , asian and american corporations. He is the author of 12 books, including the international best seller New Strategic Brand Management , and Reinventing the Brand, and most recently The Luxury Strategy , all three published by Kogan Page. .