Jean-Noel Kapferer
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Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management
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Published December 2008, Paperback,
ISBN: 9780749454777
ISBN: 9780749454777
Creating and Sustaining Brand Equity Long Term
The New Strategic Brand Management will provide all marketing and
brand managers with a thorough understanding of the new rules of brand
management and how to put them into practice.
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Published January 2008, Paperback,
ISBN: 9780749450854
ISBN: 9780749450854
A discussion of the practical realities of brand management.
Reinventing the Brand covers the major issues and influences that are affecting the future of brand marketing. These include: globalization;
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Published July 2001, Paperback,
ISBN: 9780749435936
ISBN: 9780749435936
Jean-Noël Kapferer
Jean-Noël Kapferer is an internationally recognized authority on brands and brand management. A professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University (USA) and is an active consultant to many European and US corporations. He is the author of six books, including the international best seller New Strategic Brand Management and Reinventing the Brand, both published by Kogan Page.