Jean-Marc Lehu
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Product Placement & Brand Strategy in the Entertainment Business
Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages of this form of brand advertising are explored, as are the methods
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Published December 2008, Paperback,
ISBN: 9780749453374
ISBN: 9780749453374
How to Protect, Strengthen and Add Value to Your Brand to Prevent it from Ageing
Brand Rejuvenation looks specifically at the challenges faced by
existing brands in avoiding brand stagnation, and how to re-energise
those brands that have become stale and ineffective.
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Published November 2007, Paperback,
ISBN: 9780749451462
ISBN: 9780749451462
Product Placement and Brand Strategy in the Entertainment Business
Investigates product placement in the media including films, TV, books, theatre, music and videogames. Examines a new strategic brand management that uses branded entertainment to appeal to a fragmented advertising
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Published March 2007, Paperback,
ISBN: 9780749449407
ISBN: 9780749449407
Jean-Marc Lehu
Jean-Marc Lehu is Associate Marketing Professor at Panthéon Sorbonne University. He is also a consultant in marketing and communications and conducts research on customer loyalty and brand management. He has had several books and numerous articles published.