Keith Lincoln
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Turning the Retail Brand Threat into Your Biggest Opportunity
Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these
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Published November 2007, Paperback,
ISBN: 9780749450274
ISBN: 9780749450274
Winning Case Studies and Strategies for Retailers and Brands
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world’s most successful brands sell themselves to today’s increasingly demanding
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Published September 2007, Paperback,
ISBN: 9780749450168
ISBN: 9780749450168
Brand Survival in the Age of Retailer Power
Retailization advises businesses how to give their dying brands a new lease of life in an environment that is dominated by retailers. The book is supported by The International Retailization
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Published May 2006, Paperback,
ISBN: 9780749446895
ISBN: 9780749446895
Keith Lincoln
Keith Lincoln has been working in communications for nearly 30 years. He is well known as the author of numerous ground breaking global trend studies. Keith is a former strategy manager for General Foods Europe, board director of WCRS advertising in the United Kingdom, Senior Vice President of BBDO New York, and Executive Vice President of Young and Rubicam Europe. He has won a gold US EFFIE for his work on Gillette. Keith has run his own dedicated international brand consultancy, FACES International, for the last eight years, and is a visiting lecturer at INSEAD.