Mark Tungate

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Fashion Brands
Fashion Brands
Mark Tungate
Branding Style from Armani to Zara
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Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. »
Published August 2008, Paperback,
ISBN: 9780749453053
Categories : Marketing & Sales
Branded Male
Branded Male
Mark Tungate
Marketing to Men
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Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such »
Published February 2008, Paperback,
ISBN: 9780749450113
Categories : Marketing & Sales
Adland
Adland
Mark Tungate
A Global History of Advertising
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Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in the 19th century and moving forward to explore the evolution of the current advertising »
Published July 2007, Paperback,
ISBN: 9780749448370
Categories : Marketing & Sales
Media Monoliths
Media Monoliths
Mark Tungate
How Great Media Brands Thrive and Survive
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This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the »
Published October 2005, Paperback,
ISBN: 9780749444785
Categories : Marketing & Sales
About Author
Mark Tungate

Mark Tungate is the author of the bestselling Fashion Brands, as well as the recently published Adland - A Global History of Advertising, and Media Monoliths. His latest book, Branded Male, has also spawned a new blog: www.brandedmale.com

Tungate is a journalist specializing in media, marketing and communication. Based in Paris, he has a weekly column in the French media magazine Stratégies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN and the magazine Campaign. His work has appeared in The Times, The Independent and The Telegraph newspapers.

He is also the co-author of The Epica Book, an annual review of the best European advertising. He has addressed conferences around the world and has been on the juries of several advertising competitions. He also co-hosts a weekly French television show about creative advertising.

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