Anthony Marsella

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Marketing Revolution
Marketing Revolution
Paul R Gamble, Alan Tapp, Anthony Marsella, Merlin Stone
The Radical New Approach to Transforming the Business the Brand and the Bottom Line
£14.99 £13.49 Special Offer-Save 10%
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Based on marketing practices of IBM, Marketing Revolution examines a revolutionary approach to strategic planning, segmentation and customer relationship management. »
Published May 2007, Paperback,
ISBN: 9780749449803
Categories : Marketing & Sales, Business & Management
About Author
Anthony Marsella

Dr Anthony Marsella has been a leading marketing professional for over 18 years. He has worked internationally enabling companies to develop and deliver marketing strategy, programmes and CRM technologies.

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