Roddy Mullin
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How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The
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Published February 2008, Paperback,
ISBN: 9780749450212
ISBN: 9780749450212
A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing
Field Marketing covers all that needs to be known to practice face to face personal contact direct marketing and has sections on selling promotions, exhibitions and road shows, merchandising, auditing,
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Published November 2007, Paperback,
ISBN: 9780749450250
ISBN: 9780749450250
This practical "how to" guide aims to give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan.
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Published March 2002, Paperback,
ISBN: 9780749436773
ISBN: 9780749436773
Roddy Mullin
Roddy Mullin is both a Chartered Engineer and a Chartered Marketer. He has been a consultant for sales and marketing for the past two decades, and his business aim is to “make people make money”. He is a Vice President of the Central London branch of the CIM, a Court Assistant of the Worshipful Company of Marketors, and an examiner for the Institute of Sales Promotion diploma. He is a member of the task force for marketing in the UK.
He has written or co-authored several books for Kogan Page, including Sales Promotion, The Handbook of Field Marketing, Direct Marketing and Value for Money Marketing.