Peter Cheverton

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Global Account Management
Global Account Management
Peter Cheverton
A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
£22.50 £20.25 Special Offer-Save 10%
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Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that »
Published January 2008, Paperback,
ISBN: 9780749452278
Categories : Marketing & Sales
How Come You Can't Identify Your Key Customers ?
How Come You Can't Identify Your Key Customers ?
Peter Cheverton
The Essential Guide to Key Account Selection
£7.99 £7.19 Special Offer-Save 10%
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A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how »
Published April 2002, Paperback,
ISBN: 9780749437299
Categories : Marketing & Sales
Key Account Management
Key Account Management
Peter Cheverton
Tools and Techniques for Achieving Profitable Key Supplier Status
£30.00 £27.00 Special Offer-Save 10%
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Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM book that focuses on implementation rather than theory, it provides tools for use »
Published May 2008, Paperback,
ISBN: 9780749452773
Categories : Marketing & Sales
Key Account Management in Financial Services
Key Account Management in Financial Services
Peter Cheverton, Tim Hughes, Bryan Foss, Merlin Stone
Tools and Techniques for Building Strong Relationships with Major Clients
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Compiled from original in-depth research and interviews, Key Account Management in Financial Services takes you through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be »
Published November 2007, Paperback,
ISBN: 9780749450694
Categories : Marketing & Sales
Key Marketing Skills
Key Marketing Skills
Peter Cheverton
A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success
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Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. »
Published October 2004, Paperback,
ISBN: 9780749442989
Categories : Marketing & Sales
Understanding Brands
Understanding Brands
Peter Cheverton
£8.99 £8.09 Special Offer-Save 10%
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This direct, practical guide takes the reader through the entire process of building and defining an existing or new brand to ensure that your brand works harder and makes its »
Published April 2006, Paperback,
ISBN: 9780749446659
Categories : Marketing & Sales
About Author
Peter Cheverton

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management , Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.

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