Robin Birn
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This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research
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Published August 2002, Paperback,
ISBN: 9780749438654
ISBN: 9780749438654
How to Drive and Focus Better Business Decisions
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the
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Published March 2004, Paperback,
ISBN: 9780749442002
ISBN: 9780749442002
Robin Birn
Robin Birn has been a marketing and market research practitioner for over 25 years. In 1985, Robin set up Strategy, Research and Action Ltd, which is now the largest international marketing research company for the map, atlas and travel-guide sector, and the book industry.
He is a Fellow of the Market Research Society and is the author of The Effective Use of Market Research and The International Handbook of Market Research Techniques (both published by Kogan Page), Using Research to Grow Your Business and Marketing for Publishers.