Paul R Smith
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An Integrated Approach
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full
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Published June 2004, Paperback,
ISBN: 9780749442651
ISBN: 9780749442651
With 120 challenging and entertaining questions and answers, Great Answers to Tough Marketing Questions reveals why big budgets don't always produce results, how to produce a great marketing plan and
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Published May 2003, Paperback,
ISBN: 9780749440220
ISBN: 9780749440220
Paul R Smith
Paul R Smith is firmly established as one of Europe's leading marketing authors. A senior examiner for the Chartered Institute of Marketing's eMarketing Award, he is also an independent business consultant working on major international projects. He is a much sought after speaker and a regular contributor to the business and marketing press.
Paul R Smith's books are a distillation of over 20 years' marketing experience as a teacher, trainer and practitioner. He also draws on his skills as a successful entrepreneur to bring real-world thinking and originality to his writing. Further information can be found at his website www.prsmith.org.