Steve Cone

Steve Cone is Chief Marketing Officer for Epsilon, a leading provider of data-driven marketing technologies and services. Cone has established an industry-wide reputation for programmes that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns. With more than 35 years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Apple, Citigroup and American Express, as well as global media companies, environmental groups, and presidential campaigns for both major parties. He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in this first book, Steal These Ideas! (Bloomberg Press – distributed by Kogan Page outside the Americas).