Paul Szwarc
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How to Find Out What People Really Think
This practical guide examines how to research customer satisfaction and
loyalty from both a client and supplier perspective, and how to get the
best results from such research.
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Published July 2005, Paperback,
ISBN: 9780749443368
ISBN: 9780749443368
Paul Szwarc
Paul Szwarc is a Director at Network Research and Marketing Ltd. He has over 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects covering the United Kingdom, Europe, Australasia and the United States on customer loyalty and retention, as well as research into new product/service development, and employee satisfaction.