Jonathan Taylor
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An Integrated Approach
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full
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Published June 2004, Paperback,
ISBN: 9780749442651
ISBN: 9780749442651
Jonathan Taylor
Jonathan Taylor, former top-10 ad agency MD, is Chairman of Visionpoint, a leading marketing communications consultancy, and lectures in marketing at the London Metropolitan University.