Lars Thomassen
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Turning the Retail Brand Threat into Your Biggest Opportunity
Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these
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Published November 2007, Paperback,
ISBN: 9780749450274
ISBN: 9780749450274
Winning Case Studies and Strategies for Retailers and Brands
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world’s most successful brands sell themselves to today’s increasingly demanding
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Published September 2007, Paperback,
ISBN: 9780749450168
ISBN: 9780749450168
Brand Survival in the Age of Retailer Power
Retailization advises businesses how to give their dying brands a new lease of life in an environment that is dominated by retailers. The book is supported by The International Retailization
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Published May 2006, Paperback,
ISBN: 9780749446895
ISBN: 9780749446895
Lars Thomassen
Lars Thomassen started his career in advertising 30 years ago and he has been involved in communications ever since. In 1979 he co-founded Henriksen & Sieling (later BBDO Denmark). In 1998 Lars was appointed as the Vice President BBDO Europe and he became the Director of the Nordic, Central and Eastern regions of BBDO. Along with his work as a board director of BBDO Worldwide, Lars has been involved with the development of many major global brands.