John Westwood
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A step-by-step guide to every aspect of researching and writing a
marketing plan, using the development of a plan for a ficitious company
to help explain the process.
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Published August 2006, Paperback,
ISBN: 9780749445546
ISBN: 9780749445546
A Practitioners Guide
Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific, this practical guide, Marketing Plans, takes readers step-by-step
»
Published February 2002, Paperback,
ISBN: 9780749437480
ISBN: 9780749437480
John Westwood
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group.