Neil Woodcock
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Customer Relationship Marketing at Work
Up Close & Personal? provides practical new insights into
effective customer relationship marketing.
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Published May 2006, Paperback,
ISBN: 9780749446918
ISBN: 9780749446918
Managing CRM for Profit
Customer Management Storecard documents the results of global research on customer management in over 300 companies. It is based on the Customer Management Assessment Tool (CMAT), a diagnostic tool for
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Published November 2002, Paperback,
ISBN: 9780749438951
ISBN: 9780749438951
The authors of Customer Relationship Marketing focus on the customer, emphasising the fact that successful marketing relies on both winning and retaining customers. They provide practical advice, detailed case examples,
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Published April 2000, Paperback,
ISBN: 9780749427009
ISBN: 9780749427009
Neil Woodcock
Neil Woodcock has worked on customer management projects with multi-national companies in Europe, the Far East, South Africa and the USA, specializing in the use of data to plan, implement and analyse strategies and activities. He has co-authored several books, including Up Close and Personal? and Customer Relationship Marketing (both Kogan Page) and is on the editorial board of the Journal of Customer Relationship Management and the Journal of Database Marketing.