Daniel Yadin
- Sort:
- alphabetically
- by date ↓
International Dictionary of Marketing provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate
»
Published March 2002, Paperback,
ISBN: 9780749435325
ISBN: 9780749435325
A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work.
»
Published December 2000, Paperback,
ISBN: 9780749434588
ISBN: 9780749434588
Daniel Yadin
Daniel L Yadin is a course director at the Chartered Institute of Marketing. He lectures widely and leads a team of creative specialists who write, design and produce campaigns and materials for all types of marketing activity.