Erik du Plessis
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Groundbreaking Insights into How Our Brains Respond to Advertising
In The Advertised Mind, expert Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is
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Published July 2008, Paperback,
ISBN: 9780749450243
ISBN: 9780749450243
Groundbreaking Insights into How Our Brains Respond to Advertising
Advertised Mind contains a treasury of ideas for bringing new
life to your brands, illustrated by compelling case studies.
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Published May 2005, Paperback,
ISBN: 9780749443665
ISBN: 9780749443665
Erik du Plessis
Erik du Plessis is CEO of Millward Brown South Africa and formerly ran his own company, Impact, in South Africa. Both Millward Brown and Impact are well known for their expertise in brand and advertising research. Millward Brown, a global leader in marketing research, is well known for pioneering many of the industry's most innovative research methodologies and techniques to assess and track advertising and brand performance.