Branding Your Business

Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.

Based around the theory that a brand is the total perception your customers have about your company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.

Part 1: The brand, the whole brand and nothing but the brand

1. Just what is a brand, and who is the customer?

Part 2: Understanding emotion

2. Branding the heart as well as the head

Part 3: Perception is reality

3. How perception creates emotion

4. Perception and long-term memory

Part 4: Making sense of the senses

5. Foreground and background

6. Looking like your brand

7. Your BodyBrandTM

8. Talking the walk

9. Putting your brand on the right track

10. The sweet smell of brand success

11. Branding the taste buds

12. Brand touch and feel

Part 5: Innovation

13. Building your Brand Halo™

14. Your Brand Halo™ Handbook

Part 6: Communicating your brand

15. Your Brand Halo™ Storybook

16. Creating your Brand Halo™ Storybook

17. Final thoughts