Creating and Delivering Your Value Proposition
Creating and Delivering Your Value Proposition provides
guidance for business leaders – demonstrating why having a strong
value proposition is so important for a company. This practical new
title shows readers how to build, deliver and harness value
propositions to create profitable growth for a business, by utilizing
the experience of clients and customers. Featuring global case
studies and examples, Creating and Delivering your Value Proposition
is an essential guide to understanding and developing a value-focused
strategy for all senior practitioners.
Creating and Delivering Your Value Proposition provides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments.
Creating and Delivering your Value Propositionprovides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Paperback, 232 Pages, Dimensions 234 x 153 MM Language English.
Cindy Barnes is a strategic business developer with considerable product and service expertise. She has specialist knowledge of the technology, finance and telecoms and professional services business sectors.
Helen Blake has over 20 years marketing and business development experience in professional services and B2B marketing.
David Pinder has been chosen by major companies across the spectrum of business and technology to communicate complex ideas accessibly and compellingly, in writing.