Driving Instructor's Guide to Effective Selling Skills

Driving Instructor's Guide to Effective Selling Skills explains the successful sales techniques that driving instructors require. It helps new and established instructors to cultivate selling and planning skills, and stresses the importance of first impressions, following up leads, good presentation, and closing methods.

The world of driving instruction is no different from any other area of business today: enormously competitive with a high rate of failure. Failure that is largely due to inadequate sales and marketing skills.

If you're an established instructor or, indeed, about to set up, guidance is now at hand which will show you how to succeed over your competitors. The Driving Instructor's Guide to Effective Selling Skills teaches you the secrets of the successful sales professional. Written in a clear, user-friendly style, the book uses real-life case examples to help both new and established driving instructors to cultivate selling and planning skills and covers all the most important aspects, including:

• the need for selling skills;
• finding prospects;
• first impressions;
• following up leads;
• the sales presentation;
• retaining pupils;
• closing techniques.

In a practical, up-to-the-minute style, Edward Baker stresses the importance of offering a high quality service and not being afraid to broadcast it. The tried and tested techniques presented in the book are guaranteed to help you realise your full earning potential as an ADI.