Effective Writing Skills for Public Relations
Published With: The Chartered Institute of Public Relations
Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. The book offers information on copywriting, editing techniques and writing press releases.
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concise, jargon-free copy, whilst avoiding overused words and phrases. There is guidance on policing house style with an emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. You will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
This latest edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage.
Standard proof correction marks are included together with a glossary of terms.
REVIEWS :“Will provide the budding or established PRO with an opportunity
to gain a broader understanding of how good PR is created. For those new
to PR it emphasises that writing is an invaluable part of the job.”
PR Week
“A ‘How To’ guide that gives a solid grounding in the writing
requirements of the PR business. It covers a lot of ground in a complex
but rewarding subject.”
Writing Magazine
"By award-winning British author John Foster...an invaluable guide
for anyone wanting to impress their clients."
Negros Daily Bulletin, Philippines
"A practical guide to improving your copywriting, from PR
professionals to anyone wanting to impress their clients."
Commerce & Industry
"A sound and comprehensive manual which includes a range of
material which exists nowhere else in one volume."
Printing World
Paperback, 288 Pages, Dimensions 234 x 153 MM Language English.
John Foster, FCIPR, is a specialist freelance journalist writing on management and technical issues in the printing industry. He is a regular contributor to the IPR magazine Profile. He has held public relations posts with Pira International and with the Institute of Practitioners in Advertising (IPA). He is an honorary member of the IPA, a member of the CAM Education Foundation and an associate member of the Foreign Press Association.