Employee Research

A holistic view of communications and the crucial role played by employees and employee research. The market research techniques described can help employees become more motivated and organisations more effective.

While understanding one’s customers has long been a tenet of successful management strategy, the critical importance of understanding one’s own employees is increasingly being acknowledged. Employees can be powerful ambassadors in communicating a company’s values, and organizations wanting to be good corporate citizens will be those that examine the employee perspective on many issues.

Employee Research is an authoritative guide which outlines the key principles behind undertaking research among employees. It looks at all the issues you need to consider to ensure that your research is robust enough to provide a platform for decision making. Best practice in conducting employee research is put in the context of informing, managing and motivating employees. Contents include:

benefits of conducting employee research;

internet and e-mail surveys;

employees and customer satisfaction;

qualitative research;

good practice in setting up a survey;

the evolution of employee insight.

Part of the Market Research in Practice series and published in association with the Market Research Society, this insightful book is invaluable for students, market researchers, business managers and HR practitioners alike. Comprehensive and accessible, Employee Research is peppered with illuminating case studies and examples.

REVIEWS : BOOK DETAILS : CONTENTS INCLUDE :

1. Conducting employee research: reasons and benefits

2. Employees and customer satisfaction

3. Employees, shareholders and capital

4. Employee research and the communications context

5. Good practice in setting up a survey

6. Internet and e-mail surveys

7. Qualitative research

8. The advent of employee insight