How to Write a Marketing Plan
Published With: The Sunday Times
A step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a ficitious company to help explain the process.
How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.
Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan.
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
REVIEWS :“Gives the reader an understanding of the nuts and bolts of a
marketing plan and then the tools to turn that knowledge into a profit
generating marketing plan.”
Professional Marketing
Paperback, 144 Pages, Dimensions 216 x 135 MM Language English.
1. Introduction
2. Situation analysis – the marketing audit
3. Objectives, strategies and action plans
4. Distribution, promotion and budgets
5. Writing the plan
6. Presenting the plan, follow-up and revision
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group.