How to Write Great Copy

In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns.

In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy.

Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules:

1.Know your target market;

2.Do research;

3.Answer the brief;

4.Be relevant;

5.Be objective;

6.Keep it simple;

7.Know your medium;

8.Be ambitious.

REVIEWS : BOOK DETAILS : CONTENTS INCLUDE :

Eight Copywriting Rules

Rule One: Know Your Target Market

Rule Two: Do Research

Rule Three: Answer the Brief

Rule Four: Be Relevant

Rule Five: Be Objective

Rule Six: Keep it Simple

Rule Seven: Know Your Medium

Rule Eight: Be Ambitious

Conclusion

Using freelance copywriters

The power of words

Examples

Further Reading