IOD European Business Handbook 2003
Markets across the EU are moving towards a free market model, with e-commerce, global competition, the euro and enlargement fundamentally changing the way in which European companies are structured and run. This European Buisness Handbook reviews how best to structure and implement European business models.
Markets across the EU are moving decisively towards a free market model. E-commerce, global competition, privatization, the euro and enlargement are fundamentally changing the way in which European companies are structured and run. Yet for ambitious enterprises seeking to develop business across Europe, there remain multiple obstacles, risks and costs. Drawing on the Institute of Directors' unrivalled experience of working with entrepreneurs, the European Business Handbook reviews how best to structure and implement European business models.
Designed to appeal to a wide audience of business readers in both established and growing companies, the IoD European Business Handbook will provide a practical source of reference and advice on developing and resourcing business across Europe.
REVIEWS :“The 10th edition of this handbook reviews how [Europe] rewards
risk-takers and tradition-breakers.”
Business Horizons
Paperback, 256 Pages, Dimensions 234 x 142 MM Language English.
1: CHANGING EUROPE
2: COMPETITIVE EUROPE
3: ENTERPRISE MODELS IN THE EU
4: PROSPECTS IN THE CANDIDATE COUNTRIES
5: SELECTING A LOCATION
6: BUILDING UP AN ENTERPRISE
7: EUROPEAN CAR FEATURE
Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He has produced titles for many leading business organizations and his work regularly appears in the national press. He is Consultant Editor on a number of Kogan Page titles, including A Handbook of Intellectual Property Management and From Idea to Profit.