Media Monoliths
This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest broadcasters, newspapers, Magazines and Press Agencies from around the world.
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades — and often centuries — they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet.
How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.
REVIEWS :“Features extensive interviews with top media bosses and editors
around the world to get to the heart of how to succeed in one of the
most rapidly changing and dynamic types of business today.”
Bangkok Post
“A rather snappy account of the world’s leading media brands.”
Marketing
“Explores the marketing strategies that have enabled brands like
CNN, The Times, MTV and Vogue to thrive and survive.”
www.brandrepublic.co.uk
“Excellent survey of the world’s dominant media brands… Tungate
selects the 20 most influential conduits across broadcasting,
newspapers, magazine and information providers, and offers a succinct
but informative overview of their past and present and suggests the
factors which established their success in what is undoubtedly a
brutally competitive arena.”
adbrands.net
Paperback, 272 Pages, Dimensions 234 x 153 MM Language English.
Media Monoliths Broadcasters:
The BBC
CNN
MTV;
Newspapers: The Times
The Financial Times
The Wall Street Journal
The International Herald Tribune;
The New York Times
El Pais
Die Zeit
Corriere Della Sera
Liberation;
Magazines:
Vogue
National Geographic
Playboy
Paris Match
The Economist
Time;
Press Agencies:
Reuters
Bloomberg
Mark Tungate is the author of the bestselling Fashion Brands, as well as Adland – A Global History of Advertising, Branded Male, and Media Monoliths. His latest book is Luxury World – The Past, Present and Future of Luxury Brands.
Tungate is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Stratégies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising.
In addition, Mark teaches courses about branding and advertising at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions.