New Strategies for Reputation Management
This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters – and it examines the different ways various countries/companies handled these threats.
‘Our reputation is our most valuable asset’.
More and more organizations of all shapes and sizes and in all sectors are saying this, but do they mean it? Are they adopting the right strategies to protect their reputations?
This challenging new book argues that current practices in reputation management are inefficient and flawed. All the investment in crisis management procedures, complex issues management systems and lofty social responsibility commitments is not translating into improved reputations.
Why? The world has changed. Demands are higher. Information can be disseminated at dizzying speed. Social attitudes are changing. The spotlight on corporate performance is more intense. In this changing context, companies have allowed others to set agendas, reshape reputations and deepen the corporate crisis of confidence.
Drawing on a diverse and global range of topical case studies and examples, this ground-breaking book is both a call to action for senior executives and a practical guide to successful reputation management. It encourages companies to change the way they prepare for and manage crises, wrest back control of key issues and change the terms of debate on social responsibility. By adopting these new strategies, companies can gain control of what they increasingly recognize as their most valuable assets: their reputations.
REVIEWS :“This book is written by a real expert who understands the public
issues facing business very well. He writes in a lucid style and uses
plenty of relevant examples. This text should be read by all those who
manage or own companies – and indeed those who advise them.”
Luke Johnson, Founder, Risk Capital Partners and Chairman of Channel 4
Television
“Essential reading for all serious corporate communications
practitioners.”
Rob Colmer, External Affairs Manager, Shell Chemicals
“Delving into a complex and uncertain area of communication, this
insightful and thought-provoking book challenges many of the traditional
beliefs about reputation management which are unsuited to the realities
of the world of mass and almost-instant communication. A must-read for
old hands and newcomers alike, it contains valuable lessons and guidance
for all.”
Ivor M Godfrey-Davies, Head of Group Corporate Relations, HSBC Holdings
Plc
“In this challenging and thoughtful volume, Griffin advocates a
‘call to change’ which is definitely a better guide to most corporate
travellers than the average SatNav!”
Mike Love, Communications Director, BT Plc
Hardback, 184 Pages, Dimensions 234 x 156 MM Language English.
Introduction;
Reputation management today;
The corporation under fire;
Regaining the reputation initiative;
Crisis management - leadership in a tried and tested system;
Issues management - shaping the agenda;
Social responsibility - your initiatives on your initiative;
Turning the corner - the corporation on the couch
Andrew Griffin is a corporate reputation specialist. He advises some of the world&rsquos leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. Regester Larkin can be reached via their website http://www.regesterlarkin.com.
He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular interest in corporate positioning on controversial issues. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.