Risk Issues and Crisis Management in Public Relations
Published With: The Chartered Institute of Public Relations
Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.
The reputation of an organization influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100.
Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management.
This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam vs Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Wal-Mart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
REVIEWS :“The classic text on how to prevent an issue turning into a
crisis.”
PR Week
“A useful, well-written book.”
Professional Manager
“This latest revision features an expanded look at issue
management implementation and also examines recent trends in Corporate
Social Responsibility.”
Corporate Public Issues And Their Management
“Written for public relations managers, their text defines
reputation, explores how to value it, and provides practical guidelines
for effective reputation management.”
Reference & Research Book News
“Defines reputation, explores how to value it, and provides
practical guidelines for effective reputation management.”
Reference & Research Book News
Paperback, 264 Pages, Dimensions 234 x 153 MM Language English.
Michael Regester draws on 30 years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. www.regesterlarkin.com
Judy Larkin draws on years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. With Michael Regester she is co-founder of the London-based public relations consultancy, Regester Larkin.