Selling to Win
In a direct and readable style Richard Denny shows how to put winning sales techniques into practice. Recognised worldwide as one of the best books ever written on selling.
Selling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice.
Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to:
get a sale when your service is not the cheapest;
turn your customer into an ambassador;
build a positive attitude;
beat the competition;
close a sale.
This invaluable book is recogised as one of the most effective and powerful sales-improvement guides ever written.
REVIEWS :“An indispensable manual for today’s salesperson”
The Edge
“British sales expert Richard Denny demystifies the sales process
in this readable and easy-to-process text … getAbstract finds the book
serves as a useful introduction to the ABC’s of selling and suggests
that up-and-coming salespeople can certainly benefit from its contents.”
getAbstract
"Fantastic read, the results speak volumes."
Steve Bennett, JUNGLE.COM
Paperback, 208 Pages, Dimensions 216 x 135 MM Language English.
Selling in perspective;
Planning to win;
Finding the time;
Finding the business;
Getting the appointment;
The rules of professional selling;
The sales presentation;
Closing the sale;
The principles of professionalism;
Giving real service;
Handling objections;
Negotiation;
Letter writing;
Body language.
Richard Denny is one of the UK's foremost authorities on sales, management training and personal development. Chairman of the Richard Denny Group, he is highly sought after as a motivational speaker at company conventions and conferences throughout the world. He is also the author of Selling to Win, Communicate to Win, Motivate to Win and Succeed for Yourself, all published by Kogan Page.
Further information on Richard Denny can be found on The Richard Denny Organisation's website at www.denny.co.uk