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Promoting Your Business, Attracting Customers and Standing Out in the Market Place
Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to
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Published April 2008, Paperback,
ISBN: 9780749450731
ISBN: 9780749450731
Start Up and Grow Your Own Company
This fully up-dated new edition of Starting a Successful Business
covers topics such as franchises, marketing, publicity, e-business,
financial management, business law, recruitment, taxation, insurance,
business planning and development.
»
Published March 2008, Paperback,
ISBN: 9780749451059
ISBN: 9780749451059
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
This updated new edition of Successful Marketing for the Small Business
offers tried and tested advice on advertising, promotion, selling
techniques, product launches, exports, innovation and the Internet.
»
Published March 2008, Paperback,
ISBN: 9780749451455
ISBN: 9780749451455
Choosing a Business, Getting Online, Reaching Your Market and Making a Profit
Starting a Business from Home offers hundreds of ideas for
setting up profitable and successful home-based businesses and includes
practical advice on using the internet as a business tool.
»
Published March 2008, Paperback,
ISBN: 9780749451943
ISBN: 9780749451943
This fifth edition of How to Prepare a Business Plan offers
advice on writing a business plan, producing cash flow forecasts,
planning the borrowing and expanding the business.
»
Published February 2008, Paperback,
ISBN: 9780749449810
ISBN: 9780749449810
How to Maximise Profit and Boost Financial Performance
Essential Management Accounting illustrates how the application
of management accounting techniques can improve business performance by
linking with planning, analysis, management, operations and corporate
finance.
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Published February 2008, Paperback,
ISBN: 9780749450670
ISBN: 9780749450670
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a
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Published May 2002, Paperback,
ISBN: 9780749438234
ISBN: 9780749438234
Practical and easy to read, this updated edition of Getting Started in Export provides the information necessary to make a good start in exporting. With details of the latest legislation
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Published September 1998, Paperback,
ISBN: 9780749428198
ISBN: 9780749428198
A Complete Guide to the Models, Tools and Techniques of Organizational Change
Making Sense of Change Management examines managing and leading change
in an organization. It covers key scenarios, including business
restructure, mergers and acquisitions, cultural change and IT-based
process change »
A Directory of Vocational Qualifications Available in the United Kingdom
British Vocational Qualifications is an indispensible reference source
for careers advisors, human resource managers, employers, teachers and
students with an up-to-date listing of over 3,500 vocational
qualifications. »
Everything you Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax
The Good Non Retirement Guide is the most comprehensive book on the
subject available. It covers all the key topics including: pensions,
tax, investment, wills, leisure activities and property issues. »
The Transport Manager's and Operator's Handbook is the definitive
guide for fleet operators and anyone in the road transport industry.
Includes legal requirements and operational advice and solutions. »