Steal These Ideas!
In Steal these Ideas! Cone delivers hundreds of ideas on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business.
Tried and tested marketing techniques you can apply to your business, from an industry expert
“Delivers precious pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising.”
Brand Republic
Working with, and at, leading companies including Apple, American Express, Fidelity and Citigroup—with notable political and not-for-profit campaigns along the way—Steve Cone has the high-level experience that translates into valuable, tested insights on what really works in marketing.
REVIEWS :“If you have a problem with understanding demographics, lack the
confidence to stick to a well-used tagline, are searching for
inspiration for a new poster campaign or just want to know how to
outperform your competitors with the kind of infuriating ease that great
marketers exude, then this is your book.”
Amazon UK
“Delivers creative wisdom in a sharp, witty style, covering
marketing, branding and advertising.”
In-Store Magazine
“Valuable lessons in a sharp and no-nonsense style on all facets
of marketing, branding and advertising.”
Business Executive
“Written principally for the marketing manager, Cone shows how the
best results can be achieved from marketing support activities and the
professionals that provide them: PR, advertising, sponsorship and so
forth. All the ideas – and this is an ideas book – are sensible and
easily adopted for little or no cost.”
Professional Manager
“Delivers precious pearls in a sharp, no-nonsense, and witty style
on all facets of marketing, branding, and advertising with all the
candour and freshness you’d expect from a knowledgeable good friend in
the business.”
www.brandrepublic.com
Hardback, 208 Pages, Dimensions 216 x 138 MM Language English.
1 - Three Hidden Ingredients in Every Winning Marketing Campaign
2 - In Simple Language: What Is a Brand? What Makes It Successful? How Do You Manage It?
3 - How to Create a Unique Selling Proposition
4 - Create, or Hire, or Beg, to Build a Memorable, Distinctive Personality for Your Business
5 - You Have to Be Able to See It to Read It
6 - Brochures Kill Trees: Make the Trees That Die for You Count
7 - Everlasting Tag Lines
8 - Think Globally, Act Locally . . . to a Point
9 - Integration Wins Wars and the Mind of the Consumer
10 - Location, Location, Location: Get the Most from Your Media Dollars
11 - No One Ever Bought Anything from an English Professor
12 - The Three Most Important Customer Lessons You Will Ever Learn
13 - The Art of Building Effective Loyalty Programs
14 - Surprise! We’re All Getting Older
15 - The Big Breakthrough Idea: Where Does It Come From?
16 - The Web: Hype and Hope
17 - The Power of Public Relations and Sponsorships
18 - Politics and Promotion
19 - In the Spotlight
20 - Confucius and Stardom
21 - How to Make the Most of Your Advertising Agency
22 - The Ten Secrets You Really Need to Steal
23 - Being All That We Can Be
Steve Cone is Chief Marketing Officer for Epsilon, a leading provider of data-driven marketing technologies and services. Cone has established an industry-wide reputation for programmes that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns. With more than 35 years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Apple, Citigroup and American Express, as well as global media companies, environmental groups, and presidential campaigns for both major parties. He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in this first book, Steal These Ideas! (Bloomberg Press – distributed by Kogan Page outside the Americas).