Tales for Change
Storytelling is not just the preserve of children - stories can be used to re-frame and re-size problems and provide useful metaphors for the boardroom, office and individual. Tales for Change includes 50 tales that can be used in a change management context to communicate ideas, aid memorable learning, encourage brainstorming sessions and more.
The link between storytelling and the concept of change and transition is as old as some of the stories themselves. The frog turns into the handsome prince, the ugly duckling into a swan and Cinders into a princess. However storytelling is not just the province of children, stories can be used to re-frame and re-size problems and provide useful metaphors for the boardroom, office and individual.
Showing you how and when to use stories to maximum effect, Tales for Change will immediately help managers, trainers, educators and coaches to reinforce key messages or stimulate fresh thinking. The book includes 50 tried and tested tales that can be used in a change management context. These tales can be used to:
communicate ideas;
aid memorable learning;
encourage brainstorming sessions;
develop training and reflection; as well as
help those involved to cope with the stress of change, increase emotional intelligence levels and increase creativity.
Complete with a detailed matrix showing which titles can effectively be used to promote particular actions or concepts, this innovative book is sure to change the way that others learn and develop.
REVIEWS :“[Helps] people and organizations through change and transition.”
Career Secretary
“The sources for Parkin’s stories are certainly eclectic; from a
Buddhist master to hypnotherapist… Even the uninitiated could well be
inspired to include storytelling as a core strategy in changing the way
things are done.”
Office Companion Magazine
“Very good for the UK context...concise suggestions and examples.”
Personnel Review, Emerald
“Helps managers, trainers, educators and coaches to reinforce key
messages or stimulate fresh thinking.”
Commerce & Industry
“Contains fifty stories that could be used in the boardroom,
office, training room, or conference center to help people and
organizations through a change or transition.”
Journal of Economic Literature
Paperback, 172 Pages, Dimensions 234 x 142 MM Language English.
Chapter 1: Dealing with Change
Chapter 2: Being Creative
Chapter 3: Leaders and Teams
Chapter 4: Dealing with Stress
Chapter 5: Emotional Intelligence
Margaret Parkin - Biography
Margaret Parkin is as an internationally accomplished and highly-respected training and development consultant, best-selling author and executive coach. She is the author of three internationally best-selling books on business storytelling and organisational change, all published by Kogan Page.
Margaret has over twenty years’ experience in learning, development and organisational change. She is founder/Director of Success Stories with a developed world class reputation for innovative and transformational training and coaching. She holds a Masters degree in Education and is a Master Practitioner in Neuro-linguistic programming (NLP). She has helped scores of organisations, managers and individuals to create their own unique success story. Her clients include: John Lewis Partnership, European Broadcasting Union, First Direct, Funkwerk IT (UK), The National Portrait Gallery, YFM Group, The Pensions Trust, The Musgrave Group and Twinings UK
Margaret is also a popular, highly entertaining and engaging public speaker. She has addressed conferences, events and organisations around the world - including The American Society for Training and Development, BBC Preput conference (Budapest), La Caixa Bank (Barcelona) The Chartered Management Institute, The Chartered Institute of Personnel and Development and the Institute of Leadership and Management. Her articles are regularly featured in professional journals, including People Management and Training Zone.
She also tells lots of stories!
Find out more about Margaret’s work at www.success-stories.co.uk