The Business Plan Workbook
The Business Plan Workbook is the definitive guide to researching, writing up and presenting a winning business plan, supported by real-life examples of successful plans from both entrepreneurs and larger businesses.
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding.
The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever your background.
REVIEWS :“Brings together the processes and procedures required to write a
business plan.”
Commerce & Industry
“A pleasing read, unlike many other books on this topic…full of
practical and professional advice.”
Professional Manager
“Highly informative and instructive.”
City Business Magazine
Paperback, 384 Pages, Dimensions 240 x 170 MM Language English.
Colin Barrow spent 15 years in business running companies and applying the principles and knowledge that he had learnt from his own MBA. Then for the next 20 years he lectured, researched and collaborated with colleagues in business schools in the the UK, America, Canada, Australia, the Far East and throughout Europe. He is the author of The Business Plan Workbook, Financial Management for the Small Business, Starting a Business from Home and The Complete Guide to Buying Property in Portugal (all Kogan Page).
Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.
Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.