The Handbook of European Intellectual Property Management

Developed in conjunction with the European Patent Office, this book will be a key tool in the building, developing and protection of your organisation's intellectual property in Europe's increasingly competitive markets.

The Handbook of European Intellectual Property Management shows companies how to put IP at the heart of their strategy and create value from their patents, trade marks, designs, copyrights and knowledge bases. It also offers practical advice to business support organizations seeking to promote their services to executives and entrepreneurs who may be concerned about IP issues and are unsure of where to turn for guidance.

Drawing on a wide range of expertise, the Handbook is a practical and easy-to-follow guide. It reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of ‘best practice’ in IP management.

It explains clearly the multitude of legal rights and processes involved and takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and how to manage IP most profitably.

BOOK DETAILS : CONTENTS INCLUDE :

Part 1 A more efficient market for ideas

1.1 Europe’s IP architecture

1.2 The strategic role of IP in European business

1.3 IP in the knowledge economy

1.4 IP and open innovation

1.5 Managing patents as assets

1.6 Europe’s different IP cultures

Part 2 Acquisition of IP rights in Europe

2.1 Patents

2.2 Trade marks

2.3 Copyright in Europe

2.4 Designs

2.5 Trade secrets

Part 3 Commercializing IP in Europe

3.1 Innovation rights

3.2 Building an international knowledge business

3.3 IP and proof of concept

3.4 Business–university collaboration

3.5 Managing IP in collaborative ventures

3.6 Licensing as a growth strategy in Europe

Martin Sandford, Licensing Executives Society, Britain & Ireland

3.7 Innovation support in the new Europe

Part 4 Technology and patents

4.1 Creating a patent position in Europe

4.2 European patents: differences from the United States

4.3 Prior art searching

4.4 Portfolio building

4.5 Patent exceptions

4.6 Patent clearances

4.7 Patents on a budget

Part 5 Creative and digital rights

5.1 Issues in European copyright

5.2 Copyright and the digital economy

5.3 Digital policy management

5.4 Digital distribution and Creative Commons

Part 6 Brands and trade marks

6.1 Taking products and services to market across Europe

6.2 Managing brand and design portfolios in Europe

6.3 Building a strong (European) trade mark

6.4 Defending brands

Part 7 Company knowledge

7.1 Intellectual assets management

7.2 Inventions by employees

7.3 IP and the web

7.4 Database rights

Part 8 IP as an asset

8.1 Valuing IP, intangibles and goodwill

8.2 Brand valuation

8.3 The monetization of intellectual property

8.4 Patent evaluation

Part 9 IP and corporate finance

9.1 Raising finance through IP

9.2 Investors and IP risks

9.3 IP and acquisitions

9.4 IP and private equity

Part 10 Selected IP jurisdictions

10.1 Germany

10.2 The United Kingdom

10.3 IP in France

10.4 IP in Italy

10.5 IP in Spain

10.6 The Nordic countries

10.7 Benelux

10.8 IP in Ireland

10.9 The accession states

Part 11 IP protection

11.1 Litigation strategies for European IP registered rights

11.2 Differences in patent litigation

11.3 Opposition at the European Patent Office

11.4 IP insurance