True to Our Roots
True to Our Roots sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America’s biggest and best-known wineries even as it was becoming a model for sustainable businesses everywhere.
True to Our Roots sets forth the simple but powerful management
principles that enabled Fetzer Vineyards under Paul Dolan to become one
of America's biggest and best-known wineries even as it was becoming a
model for sustainable businesses everywhere. Today Dolan and Fetzer are
leading the California wine industry toward profound change in how
wineries and grape growers preserve their environment, strengthen their
communities, and enrich the lives of their employees, without
sacrificing the bottom line. This is truly a management revolution in
one of the most globalized, competitive industries on Earth.
the principles Dolan discovered and developed at Fetzer can be applied to any
business and by leaders at every level:
- your business is part of a much larger system;
- your company's culture is determined by the context you create for it;
- the soul of your company is found in the hearts of its people;
- true power is living what you know;
- you can't predict the future, but you can create it;
- there is a way to make an idea's time come.
Hardback, 240 Pages, Dimensions 234 x 156 MM Language English.
Chapter 1 Your Business Is Part of a Much Larger System
Chapter 2 Your Company's Culture Is Determined by the Context You Create for It
Chapter 3 The Soul of a Business Is Found in the Hearts of Its People
Chapter 4 True Power Is Living What You Know
Chapter 5 You Can't Predict the Future, but You Can Create It
Chapter 6 There Is a Way to Make an Idea's Time Come
Afterword: Grapes Into Wine
Fetzer History and Future Development
Fetzer Environmental Record
The Future of Fetzer: A Vision of 2005
How Fetzer has created the future from the future.
Paul Dolan believes that business leaders can help make a better world, and he sees Mendocino County, California, as fertile ground to grow this vision. As president of Fetzer Vineyards (1992-2004) where he also served as winemaker (1977-1992) and managing director for new products and strategic development with the wine group of Brown-Forman Corporation, he led a transformation that put the company at the forefront of organic viticulture and sustainable business. With the creation of Mendocino Wine Company (MWC), a partnership of the Dolan and Thornhill families, leadership in sustainable winegrowing continues, cradled in the open, creative atmosphere of Mendocino County.
A native Californian descended from three generations of distinguished winemakers, Dolan graduated from Santa Clara University with a degree in business and finance and holds a master's degree in enology from California State University, Fresno. Dolan serves on the boards of Wine Institute and Business for Social Responsibility, and is a founder of Wine Vision. He participated on President Clinton's Council on Sustainable Development, and chaired the California Sustainable Winegrowing Alliance Board. Dolan continues to advocate for sustainability and organic farming based on the simple premise that his natural view of our relationship with the world is not only the right view, but also delivers better products and healthier lives.