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Welcome to Red Page Ltd
We have negotiated a special deal for you with Kogan Page, the UK’s largest independent publisher of business books. Choose any book from the Red Page recommended books list and you can save 10% off the publisher’s own online price. Kogan Page books are superb, practical and affordable – and won’t overwhelm you with needless theory. That’s why we recommend them – because we believe that business should be simple and should hold no mysteries for anyone. Order today, save money and improve your marketing knowledge!
Featured Books
Understanding Digital Marketing
Marketing Strategies for Engaging the Digital Generation
Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media »
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale. »
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how »
REVIEWS :
Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the
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Gaining Competitive Advantage Through Collaboration and Partnering
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing.
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Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
This updated new edition of Successful Marketing for the Small Business
offers tried and tested advice on advertising, promotion, selling
techniques, product launches, exports, innovation and the Internet.
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