Business & Management Resource
Are you a new business? A handy survival guide
‘Surviving the credit crunch will not be easy, but those entrepreneurs who have the vision and determination to keep their head above water will reap the rewards when the good times come again’ writes Rachel Bridge, author of You Can Do It Too and Enteprise Editor of the Sunday Times (UK). In the following article she offers insider knowledge for budding entrepreneurs who want to stave off the current recession.
Information on the book - You Can Do it Too
Kogan Page books on Business & Management
How to Prepare a Business Plan
Writing a business plan is an exercise in persuasion. Failing to understand your intended audience could result in poor credibility and, in all likelihood, the failure of your plan to generate interest from banks or other financial backers. Edward Blackwell, author of How to Prepare a Business Plan, reveals how first impressions really do count when it comes to getting backing for your business venture, more…
Information on the book - How to Prepare a Business Plan
Kogan Page books on Business & Management
Are You Ready to Work for Yourself?
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Information on the book - Working For Yourself
Kogan Page books on Business & Management
Improve Your Presentation Skills
Whether you’re trying to clinch a sales deal or deliver a board proposal, preparation and how you come across is key to success. In this brief article, taken from his book Successful Presentation Skills, author Andrew Bradbury reveals some of the techniques to ensure a winning presentation every time, more...
Information on the book - Successful Presentation Skills
Kogan Page books on Business & Management
Marketing Planning – the key to commercial growth
Malcolm McDonald once famously described the marketing department as the “corporate zit” – central to a company’s commercial success, highly visible, yet viewed by many as a “cost centre”. In this article, Professor McDonald shows that strategic marketing planning is the key driver of business profitability and success, encompassing everything from corporate and marketing objectives to pricing, positioning, packaging and measurable delivery, more..
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Information on the book - Malcolm McDonald on Marketing Planning
Kogan Page books on Business & Management
Management – it’s about people, activities and your own capabilities
Managing people is one of the most stressful aspects of the modern workplace – not least because everyone is different. In this exract from his best-selling guide How to be an Even Better Manager, author Michael Armstrong – one the leading experts on HR, management and leadership, gives practical guidance to getting more from your staff and from yourself, more..
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Information on the book - How to be an Even Better Manager
Kogan Page books on Business & Management
Business Survival in a Global Economy
Today, the old-established world order centred on the West is starting to break up as India and China emerge as new global economic power houses. In this article, Professor Richard Scase, author of Global Remix, describes the impact of China and India – an impact now being felt in most sectors, from heavy industry to hi-tech, more..
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Information on the book - Global Remix
Kogan Page books on Business & Management
Cut your buying costs in a recession
Controlling your business costs is important at any time, but never more so than in difficult economic times such as those we face right now. In his timely book Profitable Buying Strategies, author Mike Buchanan – Chief Executive of procurement consultancy LPS - shows you simple steps you can take to successfully cut your costs.
Information on the book – Profitable Buying Strategies
Kogan Page books on Business & Management
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