Marketing & Sales Resources

Improve Your Presentation Skills

Whether you’re trying to clinch a sales deal or deliver a board proposal, preparation and how you come across is key to success. In this brief article, taken from his book Successful Presentation Skills, author Andrew Bradbury reveals some of the techniques to ensure a winning presentation every time, more...

Download the FREE resource

Information on the book - Successful Presentation Skills

Kogan Page books on Business & Management

Marketing to Men

In recent years, marketing to men has grown significantly beyond the tried and tested models of the past which tended to focus on intricate engineering specifications and detailed product specifications. Today, the methods used to attract male customers are highly sophisticated, intricate and backed by powerful customer analysis tools and focused brand strategies. Mark Tungate, author of Branded Male, explains more…

Download the FREE resource

Information on the book - Branded Male

Kogan Page books on Marketing & Sales

Marketing Planning – the key to commercial growth

Malcolm McDonald once famously described the marketing department as the “corporate zit” – central to a company’s commercial success, highly visible, yet viewed by many as a “cost centre”. In this article, Professor McDonald shows that strategic marketing planning is the key driver of business profitability and success, encompassing everything from corporate and marketing objectives to pricing, positioning, packaging and measurable delivery, more..

Download the FREE resource

Information on the book - Malcolm McDonald on Marketing Planning

Kogan Page books on Marketing & Sales

Creative madness or focused message – the secrets of the successful copywriter

“Where were you when the page was blank?” So said the great American copywriter Alan Joseph when once criticised about his work. Copywriting is a skill which demands time, focus and relevance to be successful – yet it is often overlooked by clients and colleagues alike. In this article Dominic Gettins, author of How to Write Great Copy, highlights some of the problems associated with writing great copy and gives practical advice on how to overcome them, more...

Download the FREE resource

Information on the book - How to Write Great Copy

Kogan Page books on Marketing & Sales

Direct Marketing – still relevant today, whether print or digital.

There is science in direct marketing but much of it is straightforward and not at all mysterious. In this exract from his best-selling book Commonsense Direct and Digital Marketing, author Drayton Bird charts the early days of DM and shows that inspite of changes in consumer behaviour and marketing technologies, the methods and techniques are as relevant today as they have always been, more...

Download the FREE resource

Information on the book - Commonsense Direct and Digital Marketing

Kogan Page books on Marketing & Sales

Advertising - avoid making mistakes

Steve Cone, Chief Marketing Officer of Epsilon and author of Powerlines: Words that Sell Brands, Grip Fans & Sometimes Change History, challenges the way the advertising industry works today.

Download the FREE resource

Information on the book - Powerlines

Kogan Page books on Marketing & Sales