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Be in the Top 30%: How to Ensure Successful Cultural Change in Your Organization

18th May 2015 | James McCalman, David Potter

Leading Cultural Change explores why culture really matters. Not only does it review the key ideas that have shaped the debate towards cultural change in organizations, it also provides you with a well-developed framework for managing successful organizational transformation at the cultural level.

Be in the Top 30%: How to Ensure Successful Cultural Change in Your Organization

Up to 70% of cultural change projects fail to meet with their objectives. Yet there are 30% that do achieve their objectives. The purpose of this exploration into the fascinating area of leading cultural change is to make sure that your organisation is a winner. We want your organisation to be in the top 30% of organisations that enable successful cultural change and lead their stakeholders towards a very successful future. This book will increase your chances of leading highly successful cultural change management intervention.

Culture enables or constrains expression and has the potential for learning at every level. It enables groups to adapt and benefit from their environment. Cultural change is not a passing fad: it has always been a significant challenge for managers because it is not an organizational variable; culture is the organization. Culture is a social construction. People make it and it is only through the determined, intelligent, cooperative action of people that culture can be changed. Senior managers can learn much from considering cultural change theory and methods located within the behavioural sciences. There are tremendous practical benefits from having an understanding of organizational cultures and their dynamic structures. People are walking, talking, thinking, expressive beings; they are not passive. To understand a culture is to understand its inhabitants. Leading Cultural Change will provide you with a rich bank of ideas and methods that you can apply to your own cultural change efforts.

It is important to stress that culture in all of its amazing complexity both constrains and enables human expression regardless of the organizational context in which such expression takes place. To illustrate this we provide an insight into the complexity of managing cultural change using a case study of an organization moving from a public to a commercial paradigm. The case study is relevant to all organizations regardless of sector as it provides an example of the problematic nature of cultural change. We also address how to deconstruct the cultural paradigm, redesign and inculcate a new paradigm that provides members with a source of competitive advantage for the future.

This new model is an infusion of cultural themes drawn from both the private and the public sector. Frameworks in organizations such as banks and utility companies have proven to be damaging to society in the extreme. Organizations need to adopt a culture that has a strong economic purpose but one that is welded to a powerful motivation of social good. Through a ‘lived example’ Leading Cultural Change provides a rich body of work that surveys cultural change theory, methods and applications, and relates this knowledge through the reflective learning from leading such a cultural change project in a sizeable organization that is still immersed in a competitive struggle for its future.

Leading Cultural Change explores why culture really matters. Not only does it review the key ideas that have shaped the debate towards cultural change in organizations, it also provides you with a well-developed framework for managing successful organizational transformation at the cultural level.

To order Leading Cultural Change at a 25% discount, just enter the code LCC325 at checkout on www.koganpage.com.


Business, Finance, Risk, Information Management

The Kogan Page range of management and leadership books combines leading authors, practicality, detailed case studies and best-practice methodology. Our books are used by managers and leaders worldwide to make informed decisions based on the latest business thinking. Follow us on Twitter @KPMgmtLeaders.

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