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Customer Innovation scoops national management book award

10th February 2015

Satisfy customers by connecting, converting and collaborating


Last night the Chartered Management Institute (CMI) awarded author Marion Debruyne the top prize in the Innovation and Entrepreneurship category at the national final of the CMI Management Book of the Year Awards.

Her book – Customer Innovation: Customer-centric strategy for enduring growth, published by Kogan Page – was judged the best book that will inspire innovation, encourage business or product development or support organisational development and adaptability. The competition, which is run in association with the British Library and sponsored by Henley Business School, is judged by a panel of the UK’s top business and management leaders.

Customer Innovation introduces a three-step approach to meeting customer needs – connect, convert and collaborate. This approach enables organisations to connect with customers today while preparing the growth strategy of tomorrow.

As a business leader and Chairman of high growth business D3O as well as a Visiting Professor of Cranfield School of Management, Patrick Dunne is well placed to act as a CMI competition judge. He explained why the book deserved to win:

 “Managers of all levels will benefit from reading this practical book. It addresses the issues surrounding meeting customer needs in today’s rapidly changing environment. The innovative three-step approach introduced challenges and encourages managers to think more structurally in how to satisfy customers.”

Commenting on the success, winning author, Marion Debruyne said:

“I am truly honoured to be part of a peer group of nominated books from authors I greatly admire. Never during writing this book did I think about winning awards. I simply wanted to get a message across, and have an impact on how managers think. I hope that more companies will start to think about marketing and innovation as the yin and yang of top-line growth, and that I have given them some of the tools to put it into practice.”

Launched in 2010, the CMI Management Book of the Year competition was created to uncover some of the best books on management and leadership, and help raise the profile of the great management writing published in the UK.

The Innovation and Entrepreneurship category is awarded to the entry that, in the opinion of the judges will inspire innovation, encourage business or product developmentor support organisational development and adaptability.

For further information and interviews please contact: Megan Mondi 020 7843 1952 / mmondi@koganpage.com

Save 20% on Marion's book and all other CMI shortlisted titles until 28th February 2015 with code CMI2014



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